Chinese mobile companies have seen increasing market share in the Indian smart phone market. Xiaomi, Oppo and Vivo are among top five sell...
Chinese mobile companies have seen increasing market share in the Indian smart phone market. Xiaomi, Oppo and Vivo are among top five selling brands in India. Other Chinese brands in the reckoning are Lenovo, One Plus, Huvaie and LeEco. Of these, Oppo and Vivo are having great success since last one year. They are also going out for carpet bombing when it comes to marketing. You can see advertisements of these two companies on almost every television programs in all languages in India. It seems Oppo and Vivo are fighting a serious battle because both of them are luring customers on the same pattern – camera.
Along with Oppo and Vivo, there is One Plus which is for high end customers. One Plus has also got niche market share, but this brand doesn’t seem to be in direct competition with Oppo or Vivo because of different pricing points.
Who Owns Oppo, Vivo and One Plus?
You are well aware of the fact that Oppo, Vivo and One Plus are Chinese brands. But, do you know the parent company. OK. Let me tell you.
The parent company of all these three smart phone brands is BBK Electronics.
Yes, you read it rightly.
These three brands are owned by the same Chinese companies. The battle you see between Oppo and Vivo is fake and has been designed to check mate users who are planning to buy a smart phone in the Rs. 10,000 – 15,000 price range. You may be left with very few options because of heavy marketing campaign.
It must be mentioned here that BBK Electronics also follows the same marketing technique in other market also, including in China. However, they are not so successful in China as in India. That is why they have opened four manufacturing plants in India to satisfy huge demand. One Plus, which is also owned by the same company, is not manufactured in India. Rather it is manufactured in China and exported to India.
To make it short, both One Plus and Vivo are wholly owned subsidiaries of Oppo, which in turn is owned by BBK Electronics.